HD DVD Sales Strong Despite Format's Demise

February 21, 2008

Toshiba may have pulled the plug on HD DVD this past Tuesday, but that doesn't mean the one million plus early adopters aren't still picking up catalog and future titles for their future over-sized paperweights.

Over at online retailer Amazon.com, HD DVD software has been a surge in sales since word of the format's defeat began circulating. Leading the charge is The Complete Matrix Trilogy from Warner, currently unavailable on Blu-ray Disc. It's sales rank has increased 1,938%, the third highest in all of home video.

What's more surprising are the number of pre-orders for upcoming HD DVD titles, a sign consumers aren't ready to throw their players in the closet just yet. For example, HD DVD exclusive Sweeney Todd: The Demon Barber of Fleet Street with Johnny Depp from Paramount sits at #12 on the movers and shakers list at Amazon, up 180%.

Amazon continues to run a number of HD DVD deals to help clean out inventory. The first deal is offering 50% off select HD DVD titles like Transformers and Knocked Up. A second deal offers up to 57% off a different batch of HD DVD titles, including the previously mentioned Complete Matrix Trilogy.

Look for more killer HD DVD deals to pop up in the days, weeks and months ahead.

Browse all Amazon.com Blu-ray pre-orders