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Amazon.com has just launched an all-new Blu-ray Disc promotion that should help move discs after the recent rash of negative press citing slow sales and high costs will doom the format.

For what will likely be an extremely limited time, Amazon is offering shoppers the chance to purchase two Blu-ray Discs for $30 from a selection of 40 titles.

If the price is right, then the title selection is even better. Featured in this promotion is the 5-disc Blade Runner's Collectors Edition, 300, Pan's Labyrinth, Happy Feet, The Rock, Troy and others.

At these prices, there's a chance some of the hotter titles might sell out before the sale comes to a close. With Amazon promising it "won't last long," you better jump in now if you want a piece of the discounted Blu-ray Disc pie.

Click here to browse and shop the Amazon Buy Two Blu-ray Titles for $30 sale.

Browse all Amazon.com Blu-ray pre-orders